Explore the multi-channel content strategies that drove business outcomes
How I work
I start with data, customer questions, and the business problem. Then I connect the right stories and formats across the buying journey, and use what we learn to make the next round better.
A full-funnel content program for interactive displays grew traffic by 94% while giving educators practical ways to use the technology.
Samsung was launching an interactive display into an education market it had not actively served with content for years. The brand was missing from important searches, and its education audience needed a reason to re-engage.
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Refreshing a dormant SSD content program around industry needs led to a 23% quarter-over-quarter increase in views.
Samsung’s SSD content had become stale and the program needed renewed momentum. General product content needed a clearer connection to the industries and buyers it was meant to serve.
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Audience research, an LLM self-assessment, and connected content helped explain a broader AI offering.
Turing was known for some of its solutions but wanted to tell a broader story as it rebranded for an evolving AI market. The content needed to speak to buyers with different needs and levels of readiness.
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A connected launch program translated Galaxy AI features into business use cases, from event coverage to ongoing product education.
Samsung Mobile needed a coordinated content program around its device launches and new Galaxy AI capabilities. A substantial archive was available to refresh, but the team needed to choose work that supported product consideration and business registrations.
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Customer videos, articles, and social content showed how small businesses use connected technology in everyday operations.
For Small Business Saturday, Samsung wanted to spotlight how small businesses use display technology and software to improve customer experiences, manage costs, and prepare for a busy holiday season.
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Refocusing a high-traffic monitor program on useful buying decisions, supported by video and visual explanations.
Broad monitor definitions brought in readers, but too few continued to Samsung’s product pages. The program needed to reach prospective buyers and help them make a decision while protecting its existing search audience.
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