Infographic + article
Storage trends for the public sector (opens in a new tab)
A technical topic is presented through the needs of government organizations.
Article by Wylie Wong
Collapse preview : Storage trends for the public sector
Back to map
Giving a storage program a sharper audience focus
Refreshing a dormant SSD content program around industry needs led to a 23% quarter-over-quarter increase in views.
The starting point
The challenge
Samsung’s SSD content had become stale and the program needed renewed momentum. General product content needed a clearer connection to the industries and buyers it was meant to serve.
The decisions
My approach
I reframed the program around priority industries, connecting new products with the storage challenges each audience faced.
The plan combined new articles, customer stories, and white papers with updates to existing search content. Making those pieces more specific gave readers stronger reasons to continue toward product information.
We worked with social, PR, and email partners to extend the content’s reach, and connected relevant consumer partnerships with opportunities to build business interest.
From plan to published
The execution
Industry-specific explainers and visual content translated storage technology into practical concerns such as public-sector efficiency. Refreshed SEO articles and deeper assets supported different stages of the buying journey.
Explore the work
The strategy in action
Selected pieces from the program. My role was content strategist; individual publication credits are noted below.
Article
How SSDs help prevent a federal data breach (opens in a new tab)
An industry-focused article connects SSD security features with federal data protection needs.
Article by Karen Stealey
Collapse preview : How SSDs help prevent a federal data breach
Article
SATA vs. NVMe: Which SSD interface is right for your business? (opens in a new tab)
A practical comparison of storage interfaces helps business buyers weigh performance, compatibility, and cost.
Article by Jonathan Hassell
Collapse preview : SATA vs. NVMe: Which SSD interface is right for your business?
White paper excerpt
A guide to proper SSD management in the enterprise
An introduction to enterprise SSD management connects storage technology with the operational challenges facing IT teams. Selected opening pages are shown here.
Collapse preview : A guide to proper SSD management in the enterprise
Selected excerpt · cover + one sample page
What followed
The outcome
- +23%Growth in viewsquarter over quarter
Views increased by 23% quarter over quarter. Updated articles also improved click-through, while customer stories encouraged deeper browsing.
Next case study
Helping AI buyers find their next step