A full-funnel content program for interactive displays grew traffic by 94% while giving educators practical ways to use the technology.
The starting point
Samsung was launching an interactive display into an education market it had not actively served with content for years. The brand was missing from important searches, and its education audience needed a reason to re-engage.
The decisions
I built a full-funnel strategy around the questions educators were actually asking. Search-led explainers brought new readers in; product articles, classroom examples, and an assessment helped them connect the technology to student outcomes.
For the following launch, I expanded the program with educator partnerships, practical videos, roundtables, and school case studies. Classroom use cases were already generating strong interest, so the next phase made those experiences more visible.
I used engagement patterns to refine calls to action and the path to product information. When an executive byline experiment underperformed, we stopped it and redirected effort toward more useful formats.
From plan to published
The program connected SEO articles, a classroom technology assessment, infographics, how-to videos, professional development content, and customer stories. Collaboration with Samsung’s social agency and education influencers extended the work beyond the blog.
Explore the work
Selected pieces from the program. My role was content strategist; individual publication credits are noted below.
Customer story
A school implementation story gives educators a concrete example of the technology in use.
Article by Karen D. Schwartz
Expert article
Matt Miller’s guide turns product capabilities into activities teachers can use.
Article by Matt Miller
Infographic + article
A visual explanation connects display features to classroom needs.
Article by Dave Haynes
Video
A video sample from the supporting education content collection.
Play video: Interactive display videoVideo
Education technology specialists discuss emerging technology and how teachers can prepare for the classroom of the future.
Play video: Tech in the classroom: The current and future state of educationAssessment walkthrough
A walkthrough of the classroom technology assessment and its personalized recommendations.
What followed
Traffic grew by 94% during the initial six-month program. In the following launch cycle, adding videos to articles drove a 70% lift in page views. The program moved from a low-performing product area to one of the strongest, with a broader search presence and clearer paths from education to product consideration.
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