How-to article
Mobile productivity in practice (opens in a new tab)
A practical S Pen guide connects a launch device to everyday work.
Article by Daniel Gordon
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Making a mobile launch a sustained conversation
A connected launch program translated Galaxy AI features into business use cases, from event coverage to ongoing product education.
The starting point
The challenge
Samsung Mobile needed a coordinated content program around its device launches and new Galaxy AI capabilities. A substantial archive was available to refresh, but the team needed to choose work that supported product consideration and business registrations.
The decisions
My approach
I focused the campaign on what businesses could do with the technology. Real workplace benefits gave the launch a stronger through-line than a list of product features.
The strategy connected event coverage with an ongoing publishing calendar, combining new stories with carefully selected updates to existing content.
An AI capability overview and the Mobile AI Manual gave the wider program reusable resources. Supporting articles and campaign creative extended those ideas into more specific business scenarios.
From plan to published
The execution
The launch collection includes product education, practical how-to articles, an AI manual, an infographic, and display banners. These assets gave the team material for the launch moment and the conversation that followed.
Explore the work
The strategy in action
Selected pieces from the program. My role was content strategist; individual publication credits are noted below.
Use-case article
Galaxy AI at work (opens in a new tab)
Workplace scenarios make the value of an AI-enabled device easier to understand.
Article by Shane Schick
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White paper
The Mobile AI Manual
A deeper resource connects device investment, deployment, and business value.
Collapse preview : The Mobile AI Manual
Selected excerpt · cover + one sample page
Launch coverage
Galaxy Unpacked Summer 2024 (opens in a new tab)
Event highlights connect the Galaxy launch to ongoing product education.
Published by Samsung for Business
Collapse preview : Galaxy Unpacked Summer 2024
Use-case article
Borderless business communication with Galaxy AI (opens in a new tab)
An article showing how Galaxy AI translation supports communication at work.
Article by Daniel Gordon
Collapse preview : Borderless business communication with Galaxy AI
Campaign banners
Flex Cam with Galaxy AI
Portrait and horizontal Galaxy Z Flip6 banners connect Galaxy AI photography features with the business launch campaign.
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Campaign banner
Circle to Search with Galaxy AI
A Galaxy Z Fold6 banner introduces Circle to Search through a visual product demonstration.
Collapse preview : Circle to Search with Galaxy AI
Infographic
Do more for business with Galaxy AI
An overview connects Samsung’s AI-enabled devices, productivity features, wearables, and security into one business story.
Collapse preview : Do more for business with Galaxy AI
What followed
The outcome
Summer Unpacked saw sustained growth in engaged sessions and stronger referral performance. These were campaign-level outcomes involving multiple traffic sources and partners.
Next case study
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