Account Management

Strong client relationships make strong work possible. I connect business priorities, creative teams, and day-to-day delivery so every part of a content program moves with purpose.

How I work

A partner to the client.
A point of connection for the team.

I serve as the day-to-day partner clients can turn to for a clear plan, an honest conversation, and a practical next step. From setting the agenda to resolving a delivery issue, I keep the relationship and the work moving together. That means understanding what stakeholders need, making decisions visible, and turning feedback and performance data into action.

From the relationship to the details

Client partnerships

I own the day-to-day relationship across communication, content strategy, program management, reporting, and execution. Regular meetings and stakeholder conversations keep the work connected to the business behind it.

Lead client meetings, set purposeful agendas, and maintain one-to-one stakeholder relationships.
Resolve program issues with actionable recommendations, clear responsibilities, and a shared plan for what happens next.

Performance that informs the next move

Reporting should help a team decide what to do next. I connect campaign KPIs with on-page performance, SEO, and AI visibility, translating monthly and launch results into priorities for the next round of work.

Set campaign KPIs, implement AID tracking codes, and create and maintain Data Studio dashboards.
Work with GA4, Data Studio, Brandlight, Brandwatch, and SparkToro to understand performance and audience needs.

Quarterly business reviews

I build and present QBRs that connect the work delivered with what we learned. The conversation brings client stakeholders back to the bigger picture: progress against priorities, areas to improve, and the direction of the program.

Shape a clear narrative from program activity and performance reporting.
Translate the review into recommendations that stakeholders can discuss, prioritize, and act on.

Editorial and project operations

I keep the moving parts visible. Editorial calendars serve as the shared source of truth for clients, internal teams, and agency partners, while workback schedules connect the deadline to the decisions and deliverables that precede it.

Maintain content calendars and develop and update workback timelines.
Build practical systems for tracking content, projects, and budgets so teams can see priorities, dependencies, and next steps.

Cross-agency collaboration

An integrated campaign needs more than a collection of deliverables. I work with a client’s other agencies to connect planning, execution, and measurement across channels, keeping partners aligned around the same objectives.

Coordinate content plans and delivery across client teams and external agency partners.
Bring partners into performance conversations so shared learning informs the next campaign.

Budgets, scopes, and invoicing

Good account stewardship includes the commercial details. I maintain budget visibility and pacing, help clients put available funds behind planned work, and support the documentation that keeps renewals and payments moving.

Update budget trackers and flag pacing against the program’s planned activity.
Help draft renewal statements of work, prepare proof-of-performance materials, and draft and submit invoices for processing.

Training and strategic counsel

I help clients build confidence in the decisions behind their marketing. Collaborative workshops and strategy sessions make topics such as AI visibility, content trends, and effective calls to action practical for the teams applying them.

Lead client workshops that turn industry developments and best practices into useful guidance.
Advise client teams and agency partners as they design, plan, and manage integrated marketing campaigns.

People, resourcing, and growth

Delivering good work depends on giving people the support to do it. I partner with Operations on resourcing, coach direct reports, and help connect individual development with the needs of the team.

Provide regular performance evaluations, identify growth areas, and work with Learning & Development on training opportunities and follow-through.
Partner with Human Resources on candidate identification and interviewing, and with Operations when additional resources are needed.

See the programs behind the partnership

Explore how audience research, coordinated execution, and ongoing measurement come together in my content strategy work.

Explore content strategy